
Tips to Create Successful Mobile Application
Demand of mobile apps is increasing rapidly around the globe and we can find millions of Business apps, lifestyle apps, educational apps, on-demand apps etc on the Google Play Store and the App Store.
Starting your own app based business is good idea but you must have a proper plan for it as the competition is stiff and its challenging to attract the users.
Here I am sharing few tips and tricks on how to create successful mobile app:
KNOW THE PAIN POINT
You should know your audience first and it will save a lot of time as well as money before the launch of an app in the market blindly. Must know the exact requirements of the audience and It’s imperative to know the pain point you want to solve in better way. It will also help you to understand the things they don’t like in the apps already available in the market.
Ask the following questions:
- Who is your app built for?
- What are the problems of the user for which they are looking for the solutions?
- How is your app delivering value to its users?
IDEA
After analyzing the problems, interest and requirements of the users it will be a bit easier for you to come up with an app idea. If you are struggling to come up with an idea, then go an analyze other apps in the market, which will give you a few ideas.
If your idea is solving a specific point point for a niche target audience then you are on the right track.
MARKET RESEARCH & COMPETITOR ANALYSIS

Now, you know that you are going to build an app for particular field and next step is to move towards the market research.On the App Store we have more than 2 million apps available. To keep the app be successful, you need to offer something unique so that users are tempt to download your app. Now, the next step is to move towards the market research. Check out the similar apps on the Store. Download few apps use them personally from the end user’s perspective and you’ll come to know about the positive and negative points of your competitors. In this way you can also find the latest trends and see what your potential customers want right now.After you have determined who it is that you’re targeting, you need to determine what makes your app better than your competitors.
PLATFORM CHOICE
You should choose the best platform for your app so that you can provide good experience to the users. You can go for Android app or iOS app or both depending on your target geography and audience. You may choose to go with:
Native: For specific platform only like iOS or Android. Different code for different platform.
Hybrid: For both platforms iOS and Android. You can code once and reuse it for both iOS and Android
DESIGN AND DEVELOPMENT
If you are familiar with any of mobile app programming language then it’s good otherwise you can hire a developer or a team of developers and designers for the app development.
Designing is the first step and functionality development is second. UI of your mobile app should very innovative, modern and smooth.
For designing part:
Firstly start with rough handed sketches of all the screens i.e wireframes It will give you rough layout of the structure and hierarchy of mobile app.
Second step is to start designing the screens according to rough handed sketches and if you have PSD of screens then convert it to the HTML. Interlink all the screens. Now the front view of your app is ready. You can adjust the colors, buttons and icons etc according to your choice. Focus on the user interface and user experience. The functionality comes later.
For functionality part:
You have screens ready, now you need to integrate the functionality at the backend to make the buttons or other things working and showing the valid results.
Add all the required functionalities and the mobile app is ready.
TESTING
It’s very important to properly test your app before you launch it in the market. Try to find as many bugs as you can before you launch. You can always launch incremental updates with bug fixes post launch but it’s best to avoid any crashes or bugs before you put the app in the hands of your customers. Focus on giving a great user experience to your customers.
LAUNCH YOUR APP
Finally, its the time to submit your app to the store. You must know and abide by the guidelines and the rules of the app store for the successful approval of your app. If you want your app to have a high download and user retention rate, it needs to make a good first impression within the first few days of the launch.
In order to optimize the onboarding process, this is a critical time to focus on highlighting the value of the app. If you are unable to impress your new users quickly, you’ll likely lose their interest altogether.
MOBILE APP MONETIZATION
You should select the best monetization strategy based on your app’s purpose.
I am sharing few app monetization strategies which will be helpful to make money from the mobile app.
- Advertising: This is the most common and easy way to drive more traffic to your app and get more downloads by end-users. You can do advertising by third-party ad networks. Different type of ads like- Banner ads, Native ads, Video ads, interstitial, incentivized and display ads.
- Sponsorship: If you have decent traction in the market then you will also attract the sponsors. This can be done in two ways: Either receive a monthly sponsorship fee or to split the revenue with your sponsor.
- In-app purchases: This is the powerful strategy to earn money. All you need to do is to keep some features paid in your app. Those paid features must be very attractive and your app should entice the user to upgrade to those features.
- Push or e-mail marketing: Once you have a large user-base, you can charge brands to add their logos or offer in your email newsletter or push notification.
- Subscriptions: You can add subscriptions to your mobile app. Subscription means you are offering some content to the user for a limited period of time and after the user will pay to unlock the whole content without any restriction.
- Collecting and selling data: As we all know that mobile apps collect the behaviour data of their user and this type of data can be required by number of researcher, So you can sell that behaviour data to the researcher and make a good amount of money.
ANALYTICS
Keep your eye on the Analytics. Check the analytics on daily basis so you will came to know everything about the traffic you are getting. Focusing on the right metrics will provide insight into which areas your app need to be tweaked and upgraded.
- Measure user engagement, marketing campaigns, monetization etc for your apps.
- Understand your app downloads, proceeds, subscriptions activity.
- Break out your earnings by product, country, currency, price etc and get the financial reports for your app.
You can download any app analytic tool like Google Analytics, Firebase, Apsee etc to get the correct results. In this way you can track the performance of your mobile app on the app store.
Over the last decade, I’ve launched many apps and SaaS platform for entrepreneurs and early-stage startups who’ve gone ahead and made hundreds and millions of dollars using these platforms. If you have an app idea and not sure where to start, I can help. Feel free to connect with contact details in my profile.